Brand Essentials

Brand Essentials is an exclusive, Architonic-curated brand newsletter (in English and German), offered to premium clients, which presents – via story-, project- and product-based content – brands in a visually sophisticated, relevant and engaging way.

Editorial Introduction

  • written by Architonic Editor-in-Chief Simon Keane-Cowell, including a key visual image

3 short editorial stories

  • written by the Architonic Editorial Team and based closely on information prepared in advance by the client
  • each story 200–250 words
  • covering themes, projects and events or supporting videos
  • 1–2 images per story (high-resolution at a minimum width of 2’000 px)
  • each story teased in newsletter, linking to full-length articles published permanently on

4 products

  • selected by the client
  • images and links used as they appear on

2 PDF downloads

  • optional
  • selected by the client
  • images and links, as they appear on

Video content

  • optional but strongly recommended
  • must be supplied as YouTube or Vimeo links


  • optional
  • supplied by the client, e.g. events, RVSPs, awards, etc.

Interested in Brand Essentials?

Phone +41 44 297 20 20