Brand Essentials Specs


As soon as you commission a Brand Essentials Newsletter, an Architonic journalist will contact you to discuss the project.

Please consider which topics should be covered in the three Brand Essentials Stories (a short brand history, a piece focussing on a collection or product, the profile of a designer or architect, or a reference project, for example).

Required Assets


  • High resolution (at least 2’000 pixels), RGB, JPEG

  • It is your responsibility to ensure that rights to all of the images for publication on Architonic, Dailytonic, Facebook, Twitter and LinkedIn, as well as in the Architonic Newsletter, have been cleared.

4 product links

  • 4 URLs from your product pages on the Architonic site

  • Please make sure your data is up to date

Facts and figures (optional)

  • For example: Date of founding of company, mission statement, manufacturing details, product categories, etc.

2 video links (optional, but strongly recommended)

  • YouTube or Vimeo URLs

2 catalogue links (optional)

  • 2 URLs from your catalogue page on the Architonic site

  • Please make sure your data is up to date

Announcements (optional)

  • Events, awards, trade fair participation, etc.


During the course of the writing process, our Architonic journalist might contact you in order to fact-check or clarify other information. Prior to publishing, you will receive a draft of the Brand Essentials Stories, including all images, captions and links, as a PDF to review.

At this point, you may offer feedback on the factual accuracy of the article. The overall authorial voice and specific stylistic choices the journalist has made may not be changed. After this, the final version of the Brand Essentials Newsletter will be submitted to you for approval.


With your sign-off, the Brand Essentials Newsletter will be published on the agreed date on the Architonic site as well as other Architonic channels.

We will send you the definitive version as a PDF for your own records and use.

Facebook Boost

Facebook boosts for Brand Essentials will be shared worldwide.

Delivery of Data

Please send your data in full, at least 14 days before the planned publication of your campaign (via file-hosting service, download link, email, etc.).

The non-delivery of required data may prevent the publication of your campaign. Should this be the case, no claim for a refund or a waiver of costs may be made. As soon as we have received your data, publication will follow within a reasonable period.


All copyright issues regarding images and texts must be clarified. Publication of any materials may not infringe upon any third-party rights.