Design Interview Specs

A 15-minute video interview with a designer or expert from your brand, conducted by Architonic’s Editor-in-Chief, Simon Keane-Cowell.

Overview

Filmed at your fair stand or showroom during an industry event, the interview is professionally recorded, edited, and published across multiple channels to maximise audience reach and brand positioning.

Summary of data requirements

What you should provide

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Speaker Information

Full name and job title/role of the interviewee(s)

Product / Collection Overview

A short description of the products, collection, or themes you want to highlight in the interview

Brand Assets

Brand logo in PNG format (Please include light/dark variations or versions with/without tagline, if available)
Your official Instagram account
Your official YouTube channel (if applicable)
Up to 10 strategic hashtags related to your brand and fair presence

Visual Material

3 to 20 high-resolution images or short videos of your collection/products
If available: images of your showroom or event booth

Links

Please send us a destination URL

Best practices for preparing the interview

To make the most of your 15-minute interview

Prepare your answers in advance
Focus on insights, innovation, and relevance to today’s design challenges
Avoid overly commercial or generic messaging
Keep responses concise – social media viewers respond best to direct, authentic content

Best practices for the interview location

Please ensure the space meets the following criteria for optimal filming quality:

Lighting: Soft, diffused lighting with minimal shadows
Background: Neutral, light-colored walls (optional: removable branding elements)
Sound: Quiet space with no echo; ideally with carpeted floors and sound-absorbing materials like curtains or wall panels

Read all mandatory requierements

Click here to read all mandatory requirements

Delivery of Data

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All materials should be submitted to your Partner Success Manager at least 3 weeks before the scheduled filming date.

Copyright

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Please ensure you hold all necessary rights for submitted images, videos, and texts. We cannot publish content that infringes on third-party rights. Final production and distribution is managed by Architonic / ArchDaily / Designboom / DAAily.

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