Event Package Specs

Visual guidance

• First Image Guidelines:
  
  • Add minimal text if needed (event name, time, place, or open call deadline).
  • Keep it clean - only include the most important info.
  • Make sure the design matches the mood of your photo
• Lighting and colors:
  
  • Make sure the product is well-lit and clearly visible.
  • Keep colors natural - not too dull or too bright.
• Engaging & unique imagery:
  
  • Avoid plain white or single-color backgrounds.
  • Show the product in a real-life setting (garden, living room, etc.) where it’s used.
• Storytelling:
  
  • Include images that show the product in use, the production process, or visuals that convey the idea/mission behind it.
  • Mix close-ups with wider, ambient shots.
• Background & people:
  • Remove unnecessary objects from the background that may distract from the product.
  • If people appear in the photo, make sure you have their permission to show their faces.
    

Technical requirements

• Quantity: 1 to 10 high-resolution imagesAspect ratio: 1:1 or 4:5.Note: All images should maintain the same proportions, either 1:1 or 4:5. (Please do not send the mixed imagery Ex: some photo in portrait format and some in landscape. Keep it consistent)
• File size: Maximum 30 MB.
• ‍File type: JPG, PNG or MP4.
• ‍Resolution: Minimum 1080 x 1080 pixels.
• ‍File naming: Sequence in desired publication order (For example: 01-image-name.jpg, 02-image-name.jpg).

Text

• Language: British English. Note: Non-feed options can be in any language as long as text is geo-targeted.
• ‍Length: Maximum 100 words. Include: Company name/Product/project name and, Keywords to highlight.
• ‍Hashtags: Up to 10.
• ‍Format: Word or RTF documents.
• Tone of voice:‍
  • Start with a catchy headline in the first sentence.
  • Use third-person perspective (“it” or “they”)—avoid “we” or “you.”
  • Keep language simple, conversational, and natural.
  • Avoid overly promotional, pushy, or sales-focused wording.
  • Be specific and clear: no vague statements, generalizations, or biased language.

• ‍Good and bad examples of the texts:
  ‍
  • ‍Bad example:
    “Partake with us in the unparalleled confluence of aesthetic paradigms at event X, an eminent global design symposium. I’m eager to explore the intricate amalgamation of Eastern and Western design dogmas across four dynamic sectors. Join us in being captivated by custom-crafted installations, partaking in erudite design colloquiums, and networking with distinguished design savants and preeminent brands. Elevate your design perspective and stay ahead of the curve by engaging with cutting-edge innovations".
    ‍
  • Good example:
    “Experience one of the world's most prestigious design events, Design Shanghai 2024, from June 19-22, 2024, at the Shanghai World Expo Exhibition & Convention Center.
    Discover the synergy of Eastern and Western design philosophies across 4 vibrant halls:
    
    1. Furniture & Lighting
    2. Kitchen & Bathroom Design
    3. Living & Lifestyle
    4. New Materials & Applications
    
    Be inspired by bespoke installations, engage in insightful design forums and connect with global design talents and brands.
    Mark your calendars now and don't miss the chance to witness groundbreaking innovations in design!”

Boost

• Geotargeting:
  
  • You can target globally, by regions, countries, cities, or within a defined radius around specific locations.
    
  • You also have an option to target Worldwide audience.
  • Focus on areas where the brand is actively present rather than targeting a broad worldwide audience. This approach may result in smaller reach but typically leads to higher engagement and click-through rates.

Links

• Destination URL for the boost.
• Note: Destination URL can be different for each image.
• Your Facebook profile.

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