Event Package Specs

A package to leverage the potential of an Instagram Post for extensive event awareness, coupled with a Facebook Post boosted to drive traffic to a dedicated landing page, designed to promote your event effectively.

Summary of data requirements

Instagram Post

1 to 10 good-quality images but several images are recommended for good performance
Text describing the event
Destination URL
Your Instagram profile
Boost geo-targeting

Read all mandatory requierements

Visual guidance

First image: There should not be texts or logos on the first image.
Lighting: Proper exposure and lighting should be ensured.
Colors: Color saturation and tonality should be balanced.
Engaging and unique imagery: It is recommended to include images that stand out from the mass of posts in social media feeds and add a unique selling proposition (what separates your event from the competitors).
Unnecessary objects and people: Unnecessary objects are to be avoided. Faces of people must not be included without their consent.

Technical requirements

Quantity: 1 to 10 high-resolution images
First image: Must be without text or logo.
Aspect ratio: 1:1 or 4:5.
Note: All images should maintain the same proportions, either 1:1 or 4:5.
File size: Maximum 30 MB.
File type: JPG, PNG or MP4.
Resolution: Minimum 1080 x 1080 pixels.
File naming: Sequence in desired publication order (For example: 01-image-name.jpg, 02-image-name.jpg).

Text

Language: British English. If you choose a non-feed option, text can be in any language.
Length: Maximum 100 words (mention your company name).
Hashtags: Up to 27 hashtags.
Format: Word or RTF documents.

Tone of voice:
- Put a catchy headline in the first sentence.
- Provide the text written in the third person. Use pronouns such as "it," or "they" to refer to someone or something, instead of using "we" (first person) or "you" (second person).
- Use conversational and simple language.
- Avoid overly commercial, salesy sentences.
- Do not include vague/abstract sentences, too general and biased language.

Good and bad examples of the texts:
‍
- Bad example:
  “Partake with us in the unparalleled confluence of aesthetic paradigms at event X, an eminent global design symposium. I’m eager to explore the intricate amalgamation of Eastern and Western design dogmas across four dynamic sectors. Join us in being captivated by custom-crafted installations, partaking in erudite design colloquiums, and networking with distinguished design savants and preeminent brands. Elevate your design perspective and stay ahead of the curve by engaging with cutting-edge innovations.
  ‍
- Good example:“Experience one of the world's most prestigious design events, Design Shanghai 2024, from June 19-22, 2024, at the Shanghai World Expo Exhibition & Convention Center.
  Discover the synergy of Eastern and Western design philosophies across 4 vibrant halls:
  ‍
  1. Furniture & Lighting
  2. Kitchen & Bathroom Design
  3. Living & Lifestyle
  4. New Materials & Applications
  
  Be inspired by bespoke installations, engage in insightful design forums and connect with global design talents and brands.
  Mark your calendars now and don't miss the chance to witness groundbreaking innovations in design!”

‍

Boost

Geotargeting: You can select worldwide, specific regions, countries, cities or radius around certain addresses.

Links

Destination URL for the boost and the link in bio
Your Instagram profil

Facebook Post

1 to 10 good-quality images
Primary text describing the event
Short headline and description for each image
Destination URL
Your Facebook profile
Boost geo-targeting

Click here to read all mandatory requirements

Visual guidance

Lighting: Proper exposure and lighting should be ensured.
Example of overexposed image and not overexposured.
Colors: Color saturation and tonality should be balanced.
Engaging and unique imagery: It is recommended to include images that stand out from the mass of posts in social media feeds and add a unique selling proposition (what separates your event from the competitors).
Unnecessary objects and people: Unnecessary objects are to be avoided. Faces of people must not be included without their consent.

Technical requirements

Quantity: 1 to 10 high-resolution images.
Aspect ratio: 1:1.
File type: JPG or PNG.
Resolution: Minimum 1080 x 1080 pixels.
File naming: Sequence in desired publication order (For example: 01-image-name.jpg, 02-image-name.jpg).

Text

Language: British English. If you choose a non-feed option, text can be in any language.
Primary text: Maximum 100 words (mention your company name).
Headline: 27 characters including spaces maximum.
Description: 18 characters including spaces maximum.
Note: The headline and description can be either the same or separate for each image.
Format: Word or RTF documents. ‍
Tone of voice:‍
- Put a catchy headline in the first sentence.
- Provide the text written in the third person. Use pronouns such as "it," or "they" to refer to someone or something, instead of using "we" (first person) or "you" (second person).
- Use conversational and simple language.
- Avoid overly commercial, salesy sentences.
- Do not include vague/abstract sentences, too general and biased language.
  ‍
‍Good and bad examples of the texts:
‍
- ‍Bad example:
  “Partake with us in the unparalleled confluence of aesthetic paradigms at event X, an eminent global design symposium. I’m eager to explore the intricate amalgamation of Eastern and Western design dogmas across four dynamic sectors. Join us in being captivated by custom-crafted installations, partaking in erudite design colloquiums, and networking with distinguished design savants and preeminent brands. Elevate your design perspective and stay ahead of the curve by engaging with cutting-edge innovations.”
  ‍
- Good example:
  “Experience one of the world's most prestigious design events, Design Shanghai 2024, from June 19-22, 2024, at the Shanghai World Expo Exhibition & Convention Center.
  Discover the synergy of Eastern and Western design philosophies across 4 vibrant halls:
  
  1. Furniture & Lighting
  2. Kitchen & Bathroom Design
  3. Living & Lifestyle
  4. New Materials & Applications
  
  Be inspired by bespoke installations, engage in insightful design forums and connect with global design talents and brands.
  Mark your calendars now and don't miss the chance to witness groundbreaking innovations in design!”

Boost

Geotargeting: You can select worldwide, specific regions, countries, cities or radius around certain addresses.

Links

Destination URL for the boost.
Note: Destination URL can be different for each image.
Your Facebook profile.

‍

Delivery of Data

Please send your data in full, at least 14 days before the planned publication of your campaign (via file-hosting service, download link, email, etc.).

The non-delivery of required data may prevent the publication of your campaign. Should this be the case, no claim for a refund or a waiver of costs may be made.

Copyright

All copyright issues regarding images, texts, music, fonts and other graphic and audio elements must be clarified.

Publication of any materials may not infringe upon any third-party rights.