Facebook Specs (SAP's)

Overview

Please choose only one Facebook post format/type.

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Advertising Objectives

Trafiic: Link Post
Reach: Single Image Post - Album Post - Video Post
Engagement: Single Image Post

Summary of data requirements

Text in Images and Video Thumbnails

Images and video thumbnails that consist of more than 20% text may experience reduced delivery

Language

English

Formats/ Types:

Single Image Post / Album Post

Images

Album Post: max. 5 images per album
File type: JPG or PNG
Aspect ratio: 9:16 to 16:9
Resolution: upload the highest resolution image available
Minimum image width / minimum image height: 600 pixels
File names should be labeled in the desired sequence of publication: 01-image-name.jpg, 02-image-name.jpg, etc.

Text

Album Post: Title, 65 characters max. (including spaces)
Text: 125 characters (include the name of your company)
All texts as Word or RTF documents

Video Post

Video

Resolution: highest resolution available, that meets file size and ratio limits
Without letter or pillar boxing (no black bars)
MP4 or MOV recommended, other file formats are also supported
File size: 4 GB max.
Length: at least 1 second, 240 minutes max.
Aspect ratio: 16:9 or 1:1
Vertical videos (with aspect ratio taller than 2:3) may be masked to 2:3
Sound: optional but recommended
Captions: optional but recommended

Text

Title: 65 characters max. (including spaces)
Text: 125 characters (include the name of your company)
All texts as Word or RTF documents

Link Post

Image

The post image will be generated automatically (from the link)
You have the opportunity to send an extra image with the following specifications:
File type: JPG or PNG
Image size: 1’200 x 628 pixels
Resolution: upload the highest resolution image available

Text

Headline: 25 characters
Text: 125 characters (include the name of your company or Facebook Page)
Link description: 30 characters
All texts as Word or RTF documents

Link

Destination URL required

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Read all mandatory requierements

Click here to read all mandatory requirements

Delivery of Data

Please send your data in full, at least 14 days before the planned publication of your campaign (via file-hosting service, download link, email, etc.).

The non-delivery of required data may prevent the publication of your campaign. Should this be the case, no claim for a refund or a waiver of costs may be made. As soon as we have received your data, publication will follow within a reasonable period.

Copyright

All copyright issues regarding images and texts must be clarified. Publication of any materials may not infringe upon any third-party rights.

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