Facebook Specs

Advertising Objectives

Reach Engagement Traffic
Single Image Post Link Post
Album Post
Video Post

Text in Images and Video Thumbnails

  • Images and video thumbnails that consist of more than 20% text may experience reduced delivery

  • Some images may qualify for an exception, e.g. book covers and product images

  • To determine how much text is in the image please use the tool provided by Facebook


  • English

 Single Image Post / Album Post


  • Album Post: max. 5 images per album

  • JPEG or PNG

  • Aspect ratio: 9:16 to 16:9

  • Resolution: upload the highest resolution image available

  • Minimum image width / minimum image height: 600 pixels

  • File names should be labeled in the desired sequence of publication: 01-image-name.jpg, 02-image-name.jpg, etc.


  • Album Post: Title, 65 characters max. (including spaces)

  • Text: 125 characters (include the name of your company)

 Video Post


  • Resolution: highest resolution available, that meets file size and ratio limits

  • Without letter or pillar boxing (no black bars)

  • MP4 or MOV recommended, other file formats are also supported 

  • File size: 4 GB max.

  • Length: at least 1 second, 240 minutes max.

  • Aspect ratio: 9:16 to 16:9

  • Vertical videos (with aspect ratio taller than 2:3) may be masked to 2:3

  • Sound: optional but recommended

  • Captions: optional but recommended


  • Title: 65 characters max. (including spaces)

  • Text: 125 characters (include the name of your company)

 Link Post


  • Generated automatically (image is used from the link)


  • Headline: 25 characters

  • Text: 125 characters (include the name of your company or Facebook Page)

  • Link description: 30 characters


  • Destination URL required


We will generate Tweets as teasers to promote your Facebook posts.


  • File size: 512 MB max.

  • Length: 2 minutes and 20 seconds max.

  • Resolution: at least 32 × 32, 1’920 × 1’200 or 1’200 × 1’920 max.

  • Aspect ratio: 1:2.39 to 2.39:1 range (inclusive)

  • Frame rate: 40 fps max.

  • Bitrate: 25 Mbps max.

Delivery of Data

Please send your data in full, at least 14 days before the planned publication of your campaign (via file-hosting service, download link, email, etc.).

The non-delivery of required data may prevent the publication of your campaign. Should this be the case, no claim for a refund or a waiver of costs may be made. As soon as we have received your data, publication will follow within a reasonable period.


All copyright issues regarding images and texts must be clarified. Publication of any materials may not infringe upon any third-party rights.