Facebook Reach Post Specs

Visual guidelines

• First image: There should not be texts or logos on the first image unless you are promoting an event or open call for submissions. In this case, you can add simple text on the photo itself, like a small label with the event name, time, and place. Don’t add too much text. Keep it clean and only include the most important information. (Ex: event name, time, place on in case of open call deadline and the name of the program)The design should also match the mood of the photos.
• Light: Make sure the product is well-lit so it's easy to see clearly.
• Colors: The colors in the photo should look natural: not too dull or too bright.
• Ambience: Product images against a plain white or one-colour background must be avoided. Instead, show it in a real-life setting that makes sense for how it’s used (like a garden, living room, etc.).
• Storytelling: Try to tell a story with the images. This can be achieved by including images of the product in use, production process shots and visuals that convey the mission or idea behind the product. Use different types of photos and mix close-up shots with the images with ambiance
• Keep it simple:: Don’t include random objects in the background. If people are in the photo, make sure you have their permission to show their faces.‍

Technical requirements

• Quantity: 1 to 10 high-resolution images. 5 images are recommended for better performance.
• Aspect ratio: 1:1 or 4:5. Note: All images should maintain the same proportions, either 1:1 or 4:5. (Please do not send the mixed imagery Ex: some photo in portrait format and some in landscape. Keep it consistent)
• File type: JPG, PNG or MP4.
• Resolution: Minimum 1080 x 1080 pixels.‍
• File naming: Sequence in desired publication order (For example: 01-image-name.jpg, 02-image-name.jpg).

‍Text

• Language: British English. Note: If you choose a non-feed option, text can be in any language as long as it is Geo Targeted towards the country of that language.
• Length: Maximum 100 words. Mention your company name. Mention the name of the product/project. Mention all the keywords you want to highlight about your product/project.
• Hashtags: Up to 10 hashtags.
• Format: Word or RTF documents.
• Tone of voice:
  
  • Start with a catchy headline in the very first sentence to grab attention.
  • Write the text using third-person perspective, referring to people or things as "it" or "they" instead of using "we" (first person) or "you" (second person).
  • Keep the language simple and conversational so it feels natural and easy to understand.
  • Avoid making the text sound too promotional, sales-focused, or pushy.
  • Stay clear of vague or abstract statements, overly general comments, and biased language to maintain clarity and credibility.
    

• Good and band examples of the text:
  
  • Bad example:‍
    “Step aboard the ultimate in maritime luxury with our prestigious models. Engineered with state-of-the-art technology and exquisite craftsmanship, they promise an unmatched blend of style and functionality. Dive into a world where every detail speaks of refinement and innovation. Follow @ethimo to stay ahead of the curve and experience the future of sailing firsthand.”
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  • ‍Good example:‍
    “Design on Board! Discover the versatile modularity of COSTIERA and BAIA from @ethimo⁠, an ideal union of contemporary design and performance for the world of sailing. #EthimoLifeExperience #Design #FurnitureDesign #Architecture #Outdoor #OutdoorLiving #OutdoorsDesign“‍

Boost

• Geotargeting: You have the option to target audiences globally, by specific regions, countries, cities, or within a defined radius around particular locations. It is advisable to focus on areas where the brand is actively present, rather than targeting a broad worldwide audience that may not be relevant. While this approach might result in a smaller overall reach, it typically leads to a higher click-through rate—meaning more engaged and interested users—prioritizing quality over quantity.

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