Fair Preview Specs
A Fair Preview Newsletter consists of an introduction and up to 5 sections. Each section consists of:
title, image, text, link
Our editors are responsible for writing and translating the newsletter introduction and retain creative rights to style and content. With regard to factual errors, they will be amended as soon as possible upon disclosure.
Text form and length
Title: 10 words max. (70 characters max.)
Text: We recommend 75 words per paragraph (150 words max.)
Button (optional): 1 button per paragraph, including button text (3 words max.) and link to your website of choice
Each section of the newsletter should be a short teaser or a brief summary of information, designed to catch readers’ attention. The inclusion of articles, long expositions and descriptions in the newsletter is not recommended. If you’re interested in including longer texts or more information, please use the button to link to complete articles and websites.
Please state within the text which photos are to be inserted ((Photo1)), ((Photo2))… and include the caption for the photo together with the name of the photographer, and any other relevant credits.
Copy must be delivered in English only, as the newsletter is sent out in English only.
Please send us your copy as Word files (DOC, DOCX).
For the introductory image we need a fair-specific image without text or logos and a width of at least 3’000 px. Our editorial team adapts the image to the standard layout of our Fair Preview Newsletter.
Number of images
Every section should contain at least 1 image. However, you may provide us with more images our editors can choose from. Our editors reserve the right to add or discard images.
Image size and format
The images must have a width of min. 1’128 px, file format JPEG or TIFF.
The file names of the images should be numbered sequentially in the same order as they appear in text, e.g. 1_imagename.jpg.
It is also possible to include videos in the newsletter. Please send us the video files and, if available, YouTube or Vimeo links (to directly link to the videos).
Delivery of Data
Please send your data in full, at least 28 days before the planned publication of your campaign (via file-hosting service, download link, email, etc.).
The non-delivery of required data may prevent the publication of your campaign. Should this be the case, no claim to a refund or a waiver of costs may be made. As soon as we have received your data, publication will follow within a reasonable period.
All copyright issues regarding images and texts must be clarified. Publication of any materials may not infringe upon any third-party rights.