HTML5 Ad Specs

Banner design

Please make sure to provide a responsive banner design.

ZIP File

Please ensure that all files and assets are in a single ZIP file with no sub-directories. You may only include one creative per ZIP file.

Your ZIP file must include:

• 1 HTML file named index.html
• All referenced JS files
• All referenced CSS files
• Webfont files (if applicable – see Fonts section below)
• All image assets (JPG, GIF, PNG, SVG, etc)
• 1 JPG file as a static backup banner

index.html

All of your ad’s HTML must be contained in a single, complete, and valid HTML file. Your HTML file may also contain some or all of the ad’s CSS and Javascript (as opposed to placing that code in separate files).

Third-party JS libraries

Third-party JS libraries may be used. You must include all referenced JS code in your ZIP file.

Static backup banner

Please include a static backup JPG banner. The filename must include the ad size (width × height) plus »backup.jpg«, e.g. brand-name_970x250_backup.jpg.

Fonts

Common desktop fonts (e.g. Arial, Georgia) may be used without a webfont reference. Google Fonts may be loaded from the Google CDN within your CSS. Custom webfonts must be included in your ZIP file.