|Reach + CTA||Engagement + CTA||Traffic + CTA|
|Single Image Post|
Text in Images and Video Thumbnails
Images and video thumbnails that consist of more than 20% text may experience reduced delivery
Some images may qualify for an exception, e.g. book covers and product images
To determine how much text is in the image please use the tool provided by Facebook
50 words max.
27 hashtags max. (search keywords with a prefixed number sign #)
Without URLs, they will not be clickable in the caption text
Two rows of text will be displayed
Each Instagram Post requires
a destination URL for the CTA button
your Instagram username and corresponding URL
JPEG or PNG
Width must be at least 1’080 pixel
Square, landscape, or portrait format
Landscape and portrait formats will automatically be cropped to square format in the preview
Highest resolution available, that meets file size and ratio limits
Without letter or pillar boxing (no black bars)
MP4 or MOV recommended, other file formats are also supported
GIF is not supported. Please convert to a video file format (with a minimum length of 3 seconds).
File size: 4 GB max.
Length: 3 to 60 seconds
Minimum width: 500 pixel
Aspect ratio: 4:5 to 1.91:1
Delivery of Data
Please send your data in full, at least 14 days before the planned publication of your campaign (via file-hosting service, download link, email, etc.).
The non-delivery of required data may prevent the publication of your campaign. Should this be the case, no claim for a refund or a waiver of costs may be made. As soon as we have received your data, publication will follow within a reasonable period.
All copyright issues regarding images and texts must be clarified. Publication of any materials may not infringe upon any third-party rights.