Instagram Profile Boost Specs

Visual guidance

• First image: There should not be texts or logos on the first image.
• Lighting: Proper exposure and lighting should be ensured.
• Colors: Color saturation and tonality should be balanced.
• Ambience: Product images against a plain white or one-colour background must be avoided. Instead, the product is to be showcased within its intended ambiance.
• Storytelling: It is recommended to use visual storytelling. This can be achieved by including images of the product in use, production process shots and visuals that convey the mission or idea behind the product. The product can be showcased through different types of shots (e.g., close and far shots).
• Unnecessary objects and people: Unnecessary objects are to be avoided. Faces of people must not be included without their consent.

Technical requirements

• Quantity: 3 to 10 high-resolution images or short videos.
  First image: Must be without text or logo.
• Aspect ratio:1:1 or 4:5. If you provide videos, only 1:1 is possible for this product (due to Meta boost limitations).
• Note: All images/videos should maintain the same proportions, either 1:1 or 4:5.
• File size: Maximum 30 MB.
• File type: JPG, PNG or MP4.
• Resolution: Minimum 1080 x 1080 pixels.
• File naming: Sequence in desired publication order (For example:  01-image-name.jpg, 02-image-name.jpg).

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Text

• Language: British English.
• ‍Content: The text should describe your unique selling proposition and     explains why people should follow your page.‍
• Length: Maximum 100 words (mention your company name). ‍
• Hashtags: Up to 27 hashtags.
• ‍Format: Word or RTF documents‍
• Tone of voice:‍
  • Put a catchy headline in the first sentence
  • Provide the text written in the third person. Use pronouns such as "it," or "they" to refer to someone or something, instead of using "we" (first person) or "you" (second person).
  • Use conversational and simple language.
  • Avoid overly commercial, salesy sentences.
  • Do not include vague/abstract sentences, too general and biased language.
• Good and bad examples of the texts:
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  • Bad example:
    “Discover timeless elegance with @luxehaveninteriors. Follow us for daily inspiration on luxury furniture, expert tips on creating beautiful spaces, exclusive offers, and a behind-the-scenes look at our craftsmanship. Elevate your home with Luxe Haven Interiors.”
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  • Good example:
    “Step into a world of unparalleled luxury with @luxehaveninteriors, where every piece is inspired by ancient royal palaces and crafted with materials sourced from the most remote, exotic locations.
    Follow @luxehaveninteriors for:
    #luxuryfurniture #interiordesign #homedecor #luxeliving #designinspiration #globalelegance #craftsmanship #timelessdesign
    Daily inspiration on luxury furniture, where each design blends centuries-old techniques with modern innovation.
    Exclusive tips on creating spaces inspired by global cultures, from Parisian chic to Japanese minimalism.
    Access to secret seasonal collections available only to followers
    #luxuryfurniture #interiordesign #homedecor #luxeliving #designinspiration #globalelegance #craftsmanship #timelessdesign".

Boost

• Geotargeting: You can select worldwide, specific regions or countries.

Links

• Destination URL for the boost and the link in bio.
• Your Instagram profile.

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