Instagram Reach Package Specs

A package to leverage the potential of an Instagram Post and Instagram Reel for extensive brand awareness designed to promote your brand/product/collection/tool effectively.

Summary of data requirements

Instagram Post

Images:
- 1–10 high-quality images. 5 are recommended for best results.
- Each image should clearly showcase your product or project.
Text:
- Write a clear and engaging main description of your project, product launch, open call, etc.
- Keep it clear and engaging
Click-through URL:
- Enter the link to your landing page so people can learn more.
Account Tag:
- Add your Instagram profile handle to connect your content to your account.
Geo-targeting:
- Specify the cities or countries you want to reach.
- This ensures the right people see your content.
- You also have an option to target Worldwide audiences

Read all mandatory requirements

Visual guidance

First image: ‍
- In case of promoting event, opening, competition, you can add minimal text (event name, time, place, or open call deadline).
- Keep it clean - only the most important info.
- Make sure the design matches the mood of your photos.
Lighting and colors:
- Make sure the product is well-lit and clearly visible.
- Keep colors natural - not too dull or too bright.
Engaging & unique imagery:
- Avoid plain white or single-color backgrounds.
- Show the product in a real-life setting (garden, living room, etc.) where it’s used.
Storytelling:
- Include images that show the product in use, the production process, or visuals that convey the idea/mission behind it.
- Mix close-ups with wider, ambient shots.
Background & people:
- Remove unnecessary objects from the background that may distract from the product.
- If people appear in the photo, make sure you have their permission to show their faces.

Technical requirements

Quantity: 1 to 10 high-resolution images.
Aspect ratio: 1:1 or 4:5. Note: All images should maintain the same proportions, either 1:1 or 4:5 (Please do not send the mixed imagery Ex: some photo in portrait format and some in landscape. Keep it consistent).
File type: JPG, PNG or MP4.
‍Resolution: Minimum 1080 x 1080 pixels.
‍File naming: Sequence in desired publication order (For example: 01-image-name.jpg, 02-image-name.jpg).
File size: Maximum 30 MB.

Text

Language: British English. Note: Non-feed options can be in any language as long as text is geo-targeted.
‍Length: Maximum 100 words. Include: Company name/Product/project name and, Keywords to highlight.
‍Hashtags: Up to 10.
‍Format: Word or RTF documents.
Tone of voice:
- Start with a catchy headline in the first sentence.
- Use third-person perspective (“it” or “they”)—avoid “we” or “you.”
- Keep language simple, conversational, and natural.
- Avoid overly promotional, pushy, or sales-focused wording.
- Be specific and clear: no vague statements, generalizations, or biased language.

Good and bad examples of the texts:
‍
- Bad example:
  “Step aboard the ultimate in maritime luxury with our prestigious models. Engineered with state-of-the-art technology and exquisite craftsmanship, they promise an unmatched blend of style and functionality. Dive into a world where every detail speaks of refinement and innovation. Follow @ethimo to stay ahead of the curve and experience the future of sailing firsthand.”
  ‍
- Good example:
  “Design on Board! Discover the versatile modularity of COSTIERA and BAIA from @ethimo⁠, an ideal union of contemporary design and performance for the world of sailing. ⁠
  #EthimoLifeExperience #Design #FurnitureDesign #Architecture #Outdoor #OutdoorLiving #OutdoorsDesign“

‍

Boost

Geotargeting: ‍
- You can target globally, by regions, countries, cities, or within a defined radius around specific locations.
- You also have an option to target Worldwide audience.
- Focus on areas where the brand is actively present rather than targeting a broad worldwide audience. This approach may result in smaller reach but typically leads to higher engagement and click-through rates.

Links

Destination URL for the boost and the link in bio.
Your Instagram profile.

‍

View this post on Instagram

A post shared by Architonic (@architonicag)

Instagram Reel

Video:
- Select a clear, high-quality video that presents your product or project in the best possible light.
Cover photo:
- Pick one sharp, attractive image as the video’s cover that clearly represents the product or project featured.
Text:
- Write a clear and engaging main description of your project, product launch, open call, etc.
- Keep it clear and engaging
Click-through URL:
- Enter the link to your landing page so people can learn more.
Account Tag:
- Add your Instagram profile handle to connect your content to your account
Geo-targeting:
- Specify the cities or countries you want to reach. This ensures the right people see your content.
- You also have an option to target Worldwide audiences

Click here to read all mandatory requirements

Visual guidance

Storytelling:
- ‍Include imagery that show the product in use, the production process, or visuals that convey the idea/mission behind it.
- Mix close-ups with wider, ambient shots.
‍Hook: Begin your video with something eye-catching—a strong statement or an exciting visual—to grab attention right away.
Background & people:
- Remove unnecessary objects from the background that may distract from the product.
- If people appear in the photo, make sure you have their permission to show their faces.

Technical requirements

Video Length: Keep your video up to 90 seconds, with around 30 seconds recommended for the best results.
‍Cover Image: Choose a separate cover image or let us know which frame from the video you’d like to use as the cover. The cover can also include text if you prefer.
Aspect Ratio: Use a 9:16 format (vertical video).
‍File Format: Submit your video as MP4 or MOV.
‍Resolution: Minimum resolution should be 1080 x 1920 pixels for clear quality.
‍Audio: Use only music that is free for commercial use.
‍Subtitles: Adding subtitles is optional but highly recommended to improve engagement.

Text

Language: British English. Note: Non-feed options can be in any language as long as text is geo-targeted.
‍Length: Maximum 100 words. Include: Company name/Product/project name and, Keywords to highlight.
‍Hashtags: Up to 10 hashtags.‍
Format: Word or RTF documents
Tone of voice:
- Start with a catchy headline in the first sentence.
- Use third-person perspective (“it” or “they”)—avoid “we” or “you.”
- Keep language simple, conversational, and natural.
- Avoid overly promotional, pushy, or sales-focused wording.
- Be specific and clear: no vague statements, generalizations, or biased language.

Good and bad examples of the texts:
‍
- Bad example:
  “Step aboard the ultimate in maritime luxury with our prestigious models. Engineered with state-of-the-art technology and exquisite craftsmanship, they promise an unmatched blend of style and functionality. Dive into a world where every detail speaks of refinement and innovation. Follow @ethimo to stay ahead of the curve and experience the future of sailing firsthand.”
  ‍
- Good example:
  “Design on Board! Discover the versatile modularity of COSTIERA and BAIA from @ethimo⁠, an ideal union of contemporary design and performance for the world of sailing. ⁠
  #EthimoLifeExperience #Design #FurnitureDesign #Architecture #Outdoor #OutdoorLiving #OutdoorsDesign“

Boost

Geotargeting:
- You can target globally, by regions, countries, cities, or within a defined radius around specific locations.
- You also have an option to target Worldwide audience.
- Focus on areas where the brand is actively present rather than targeting a broad worldwide audience. This approach may result in smaller reach but typically leads to higher engagement and click-through rates.

Links

Destination URL for the boost.
Your Instagram profile.

‍

View this post on Instagram

A post shared by Architonic (@architonicag)

‍

Delivery of Data

Please send your data in full, at least 14 days before the planned publication of your campaign (via file-hosting service, download link, email, etc.).

The non-delivery of required data may prevent the publication of your campaign. Should this be the case, no claim for a refund or a waiver of costs may be made.

Copyright

All copyright issues regarding images, texts, music, fonts and other graphic and audio elements must be clarified. Publication of any materials may not infringe upon any third-party rights.