Instagram Reach Post Specs

Visual guidance

• First image: There should not be texts or logos on the first image.
• Lighting: Proper exposure and lighting should be ensured.
• Colors: Color saturation and tonality should be balanced.
• Ambience: Product images against a plain white or one-colour background must be avoided. Instead, the product is to be showcased within its intended ambiance.
• Storytelling: It is recommended to use visual storytelling. This can be achieved by including images of the product in use, production process shots and visuals that convey the mission or idea behind the product. The product can be showcased through different types of shots (e.g., close and far shots).
• Unnecessary objects and people: Unnecessary objects are to be avoided. Faces of people must not be included without their consent.

Technical requirements

• Quantity: 1 to 10 high-resolution images but several images are recommended for good performance.‍
• First image: Must be without text or logo.
• Aspect ratio: 1:1 or 4:5.
• Note: All images/videos should maintain the same proportions, either 1:1 or 4:5.
• File size: Maximum 30 MB.
• File type: JPG, PNG or MP4.
• Resolution: Minimum 1080 x 1080 pixels.
• File naming: Sequence in desired publication order (For example:  01-image-name.jpg, 02-image-name.jpg).

Text

• Language: British English.
• Length: Maximum 100 words (mention your company name).
• Hashtags: Up to 27 hashtags.
• Format: Word or RTF documents
• Tone of voice:
  • Put a catchy headline in the first sentence
  • Provide the text written in the third person. Use pronouns such as "it," or "they" to refer to someone or something, instead of using "we" (first person) or "you" (second person).
  • Use conversational and simple language.
  • Avoid overly commercial, salesy sentences.
  • Do not include vague/abstract sentences, too general and biased language.

• Good and bad examples of the texts:
  • Bad example:
    “Step aboard the ultimate in maritime luxury with our prestigious models. Engineered with state-of-the-art technology and exquisite craftsmanship, they promise an unmatched blend of style and functionality. Dive into a world where every detail speaks of refinement and innovation. Follow @ethimo to stay ahead of the curve and experience the future of sailing firsthand.”
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  • Good example:
    “Design on Board! Discover the versatile modularity of COSTIERA and BAIA from @ethimo⁠, an ideal union of contemporary design and performance for the world of sailing.
    #EthimoLifeExperience #Design #FurnitureDesign #Architecture #Outdoor #OutdoorLiving #OutdoorsDesign“

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Boost

• Geotargeting: You can select worldwide, specific regions, countries, cities or a radius around certain addresses.

Links

• Destination URL for the boost and the link in bio.
• Your Instagram profile.

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