Instagram Reach Post Specs

Visual guidance

• First Image:
  
  • In case of promoting event, opening, competition, you can add minimal text (event name, time, place, or open call deadline).
  • Keep it clean - only the most important info.
  • Make sure the design matches the mood of your photos.
• Lighting and colors:
  
  • Make sure the product is well-lit and clearly visible.
  • Keep colors natural - not too dull or too bright.
• Engaging & unique imagery:
  
  • Avoid plain white or single-color backgrounds.
  • Show the product in a real-life setting (garden, living room, etc.) where it’s used.
• Storytelling:
  
  • Include images that show the product in use, the production process, or visuals that convey the idea/mission behind it.
  • Mix close-ups with wider, ambient shots.
• Background & people:
  
  • Remove unnecessary objects from the background that may distract from the product.
  • If people appear in the photo, make sure you have their permission to show their faces.

Technical requirements

• Quantity: 1 to 10 high-resolution images.
• ‍Aspect ratio: 1:1 or 4:5. Note: All images should maintain the same proportions, either 1:1 or 4:5  (Please do not send the mixed imagery Ex: some photo in portrait format and some in landscape. Keep it consistent)
• ‍File type: JPG, PNG or MP4.
• ‍Resolution: Minimum 1080 x 1080 pixels.
• ‍File naming: Sequence in desired publication order (For example: 01-image-name.jpg, 02-image-name.jpg).
• ‍File size: Maximum 30 MB.

Text

• Language: British English. Note: Non-feed options can be in any language as long as text is geo-targeted.
• ‍Length: Maximum 100 words. Include: Company name/Product/project name and, Keywords to highlight.
• ‍Hashtags: Up to 10.
• ‍Format: Word or RTF documents.- Start with a catchy headline in the first sentence.- Use third-person perspective (“it” or “they”)—avoid “we” or “you.”- Keep language simple, conversational, and natural.- Avoid overly promotional, pushy, or sales-focused wording.- Be specific and clear: no vague statements, generalizations, or biased language.
• Tone of voice:
  • Start with a catchy headline in the first sentence.
  • Use third-person perspective (“it” or “they”)—avoid “we” or “you.”
  • Keep language simple, conversational, and natural.
  • Avoid overly promotional, pushy, or sales-focused wording.
  • Be specific and clear: no vague statements, generalizations, or biased language.

• Good and bad examples of the texts:
  • Bad example:
    “Step aboard the ultimate in maritime luxury with our prestigious models. Engineered with state-of-the-art technology and exquisite craftsmanship, they promise an unmatched blend of style and functionality. Dive into a world where every detail speaks of refinement and innovation. Follow @ethimo to stay ahead of the curve and experience the future of sailing firsthand.”
    ‍
  • Good example:
    “Design on Board! Discover the versatile modularity of COSTIERA and BAIA from @ethimo⁠, an ideal union of contemporary design and performance for the world of sailing.
    #EthimoLifeExperience #Design #FurnitureDesign #Architecture #Outdoor #OutdoorLiving #OutdoorsDesign“

‍

Boost

• Geotargeting:
  
  • You can target globally, by regions, countries, cities, or within a defined radius around specific locations.
  • You also have an option to target Worldwide audience.
  • Focus on areas where the brand is actively present rather than targeting a broad worldwide audience. This approach may result in smaller reach but typically leads to higher engagement and click-through rates.

Links

• Destination URL for the boost and the link in bio.
• Your Instagram profile.

‍

‍