Instagram Reel Specs

Visual guidance

• Storytelling:
  
  • Include imagery that show the product in use, the production process, or visuals that convey the idea/mission behind it.
  • Mix close-ups with wider, ambient shots.
• Hook:
  
  • Begin your video with something eye-catching—a strong statement or an exciting visual—to grab attention right away.
• Background & people:
  
  • Remove unnecessary objects from the background that may distract from the product.
  • If people appear in the photo, make sure you have their permission to show their faces.

Technical requirements

• ‍Video Length: Keep your video up to 90 seconds, with around 30 seconds recommended for the best results.
• ‍Cover Image: Choose a separate cover image or let us know which frame from the video you’d like to use as the cover. The cover can also include text if you prefer.
• ‍Aspect Ratio: Use a 9:16 format (vertical video).
• ‍File Format: Submit your video as MP4 or MOV.
• ‍Resolution: Minimum resolution should be 1080 x 1920 pixels for clear quality.
• ‍Audio: Use only music that is free for commercial use.
• ‍Subtitles: Adding subtitles is optional but highly recommended to improve engagement.

Text

• Language: British English. Note: Non-feed options can be in any language as long as text is geo-targeted.
• Length: Maximum 100 words. Include: Company name/Product/project name and, Keywords to highlight.
• ‍Hashtags: Up to 10.
• Format: Word or RTF documents.
• Tone of voice:
  • Start with a catchy headline in the first sentence.
  • Use third-person perspective (“it” or “they”)—avoid “we” or “you.”
  • Keep language simple, conversational, and natural.
  • Avoid overly promotional, pushy, or sales-focused wording.
  • Be specific and clear: no vague statements, generalizations, or biased language.
• Good and bad examples of the texts:
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  • Bad example:
    “Step aboard the ultimate in maritime luxury with our prestigious models. Engineered with state-of-the-art technology and exquisite craftsmanship, they promise an unmatched blend of style and functionality. Dive into a world where every detail speaks of refinement and innovation. Follow @ethimo to stay ahead of the curve and experience the future of sailing firsthand.”
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  • Good example:
    “Design on Board! Discover the versatile modularity of COSTIERA and BAIA from @ethimo⁠, an ideal union of contemporary design and performance for the world of sailing.
    #EthimoLifeExperience #Design #FurnitureDesign #Architecture #Outdoor #OutdoorLiving #OutdoorsDesign“

Boost

• Geotargeting:‍
  
  • You can target globally, by regions, countries, cities, or within a defined radius around specific locations.
  • You also have an option to target Worldwide audience.
  • Focus on areas where the brand is actively present rather than targeting a broad worldwide audience. This approach may result in smaller reach but typically leads to higher engagement and click-through rates.

Links

• Destination URL for the boost
• Your Instagram profile

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