Instagram Reel Specs

Visual guidance

• Storytelling: It is recommended to use storytelling. This can be achieved by including story of the brand or product creation. It is good to convey the mission or idea behind the product.
• Hook: Start the video with a captivating hook to immediately grab the viewer's attention. This could be a bold statement or a visually engaging scene.
• Unnecessary objects and people: Unnecessary objects are to be avoided. Faces of people must not be included without their consent.

Technical requirements

• Video length: 90 seconds maximum. Up to 15 seconds is recommended for the best performance.
• Cover image: Cover image should be without text/logos and submitted separately (or tell us which shot from the video is preferred to be as a cover image).
• Aspect Ratio: 9:16.
• Resolution: At least 1080 x 1920 pixels.
• Format: MP4 or MOV.
• Audio: Only music free for commercial use.
• Video subtitles: Optional but recommended.

Text

• Language: British English.If you choose a non-feed option, text can be in any language.
• Length: 1-3 short sentences is recommended (mention the company name).
• Hashtags: Up to 27 hashtags.
• Format: Word or RTF documents.
• Tone of voice:
  • Put a catchy headline in the first sentence.
  • Provide the text written in the third person. Use pronouns such as "it," or "they" to refer to someone or something, instead of using "we" (first person) or "you" (second person).
  • Use conversational and simple language.
  • Avoid overly commercial, salesy sentences.
  • Do not include vague/abstract sentences, too general and biased language.
    ‍‍
• Good and bad examples of the texts:
  ‍‍
  • Bad example:
    “Step aboard the ultimate in maritime luxury with our prestigious models. Engineered with state-of-the-art technology and exquisite craftsmanship, they promise an unmatched blend of style and functionality. Dive into a world where every detail speaks of refinement and innovation. Follow @ethimo to stay ahead of the curve and experience the future of sailing firsthand.”
    ‍
  • Good example:
    “Design on Board! Discover the versatile modularity of COSTIERA and BAIA from @ethimo⁠, an ideal union of contemporary design and performance for the world of sailing.
    #EthimoLifeExperience #Design #FurnitureDesign #Architecture #Outdoor #OutdoorLiving #OutdoorsDesign“

Boost

• Geotargeting: You can select worldwide, specific regions, countries, cities or radius around certain addresses.

Links

• Destination URL for the boost
• Your Instagram profile

‍

‍