Instagram Specs (SAP's)

Advertising Objectives

Reach + CTA: Single Image Post - Carrousel Post - Video Post

Traffic + CTA: Single Image Post - Carrousel Post

Engagement + CTA:Single Image Post

Data Requirements

Language

• English

Text in Images and Video Thumbnails

• Images and video thumbnails that consist of more than 20% text may experience reduced delivery

Formats / Types

Single Image / Carousel Post

Images

• Carousel Post:
  • max. 10 images
  • images must be square (1080x1080)
  • all images should be provided with the same size
• File type: JPEG or PNG
• Width must be at least 1’080 pixel
• Square, landscape, or portrait format
• Landscape and portrait formats will automatically be cropped to square format in the preview
• Note: Text and logo on the first picture won't be accepted.

Video

• Highest resolution available, that meets file size and ratio limits
• Without letter or pillar boxing (no black bars)
• MP4 or MOV recommended, other file formats are also supported
• GIF is not supported. Please convert to a video file format (with a minimum length of 3 seconds).
• File size: 4 GB max.
• Lenght of organic video: 3 seconds to 10 minutes,
• Length of boosted video: 3 to 60 seconds
• Minimum width: 500 pixel
• Aspect ratio: 4:5 to 1.91:1
• Captions: recommended

Captions

• 50 words max.
• 27 hashtags max. (search keywords with a prefixed number sign #)
• Two rows of text will be displayed
• All texts as Word or RTF documents

Links

Each Instagram Post requires

• a destination URL for the CTA button
• your Instagram username and corresponding URL