Advertising Objectives
Reach + CTA: Single Image Post - Carrousel Post - Video Post
Traffic + CTA: Single Image Post - Carrousel Post
Engagement + CTA:Single Image Post
Data Requirements
Language
Text in Images and Video Thumbnails
- Images and video thumbnails that consist of more than 20% text may experience reduced delivery
Formats / Types
Single Image / Carousel Post
Images
- Carousel Post:
- max. 10 images
- images must be square (1080x1080)
- all images should be provided with the same size
- File type: JPEG or PNG
- Width must be at least 1’080 pixel
- Square, landscape, or portrait format
- Landscape and portrait formats will automatically be cropped to square format in the preview
- Note: Text and logo on the first picture won't be accepted.
Video
- Highest resolution available, that meets file size and ratio limits
- Without letter or pillar boxing (no black bars)
- MP4 or MOV recommended, other file formats are also supported
- GIF is not supported. Please convert to a video file format (with a minimum length of 3 seconds).
- File size: 4 GB max.
- Vertical 9:16 (1080 x 1920) cover photo
- Lenght of organic video: 3 seconds to 10 minutes,
- Length of boosted video: 3 to 60 seconds
- Minimum width: 500 pixel
- Aspect ratio: 4:5 to 1.91:1
- Captions: recommended
Captions
- 50 words max.
- 27 hashtags max. (search keywords with a prefixed number sign #)
- Two rows of text will be displayed
- All texts as Word or RTF documents
Links
Each Instagram Post requires
- a destination URL for the CTA button
- your Instagram username and corresponding URL
