Instagram Story Specs

An engaging Instagram Story on Architonic’s account, featuring your own video content.

Summary of data requirements

Images/videos:
- Select a clear, high-quality video or 1-2 photos or videos that present your product or project in the best possible light.
- Each image/video should clearly showcase your product or project.
Click-through URL:
- Enter the link to your landing page so people can learn more.
Account Tag:
- Add your Instagram profile handle to connect your content to your account.
Geo-targeting:
- Specify the cities or countries you want to reach. This ensures the right people see your content.
- You also have an option to target Worldwide audiences

Read all mandatory requirements

Visual guidance

Storytelling:
- Include imagery that show the product in use, the production process, or visuals that convey the idea/mission behind it.
- Mix close-ups with wider, ambient shots.
For video:
- Begin your video with something eye-catching—a strong statement or an exciting visual—to grab attention right away.
For photos:
- Lighting and colors:
  - Make sure the product is well-lit and clearly visible.
  - Keep colors natural - not too dull or too bright.
- Engaging & unique imagery:
  - Avoid plain white or single-color backgrounds.
  - Show the product in a real-life setting (garden, living room, etc.) where it’s used.

Technical requirements

Video length: up to 15 seconds. Photo amount 1 to 2 photos.
‍Aspect Ratio: 9:16.
‍Resolution: At least 1080 x 1920 pixels.
‍Format: MP4 or MOV.
‍Audio: Only music free for commercial use.
‍Notes: Video should contain some ambient images or videos, not only text and logo.Leave the space for the link sticker, preferably 1,5 cm from the bottom (where it is easily reachable by a thumb).Don't place anything at the very top, where Instagram interface is.

Links

Destination URL for the boost

Boost

Geotargeting:
- You can target globally, by regions, countries, cities, or within a defined radius around specific locations.
- You also have an option to target Worldwide audience.
- Focus on areas where the brand is actively present rather than targeting a broad worldwide audience. This approach may result in smaller reach but typically leads to higher engagement and click-through rates.

Click here to read all mandatory requirements

Delivery of Data

Please send your data in full, at least 14 days before the planned publication of your campaign (via file-hosting service, download link, email, etc.).

The non-delivery of required data may prevent the publication of your campaign. Should this be the case, no claim for a refund or a waiver of costs may be made.

Copyright

All copyright issues regarding images, texts, music, fonts and other graphic and audio elements must be clarified. Publication of any materials may not infringe upon any third-party rights.

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