LinkedIn Carousel Non-feed Post Specs

Visual guidance

• First Image:
  
  • In case of promoting event, opening, competition, you can add minimal text (event name, time, place, or open call deadline).
  • Keep it clean - only the most important info.
  • Make sure the design matches the mood of your photos.
• Lighting and colors:
  
  • Make sure the product is well-lit and clearly visible.
  • Keep colors natural - not too dull or too bright.
• Engaging & unique imagery:
  
  • Avoid plain white or single-color backgrounds.
  • Show the product in a real-life setting (garden, living room, etc.) where it’s used.
• Storytelling:
  
  • Include images that show the product in use, the production process, or visuals that convey the idea/mission behind it.
  • Mix close-ups with wider, ambient shots.
• Background & people:
  
  • Remove unnecessary objects from the background that may distract from the product.
  • If people appear in the photo, make sure you have their permission to show their faces.

Technical requirements

• Quantity: 2 to 10 high-resolution images.
• Aspect ratio: 1:1
• File type: JPG or PNG
• File size: 8 MB maximum
• Resolution: At least 1080x1080 pixels.

Text

• Language: Any language of your target audience.
• ‍Primary text: Maximum 250 characters. Include: Company name/Product/project name and, Keywords to highlight.
• ‍Headline : Maximum 45 characters(Please mention your company name).
• ‍Hashtags: Up to 10 hashtags.‍
• Format: Word or RTF documents
• Tone of voice:
  • Start with a catchy headline in the first sentence.
  • Use third-person perspective (“it” or “they”)—avoid “we” or “you.”
  • Keep language simple, conversational, and natural.
  • Avoid overly promotional, pushy, or sales-focused wording.
  • Be specific and clear: no vague statements, generalizations, or biased language.

• Good and bad examples of the texts:
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  • Bad example:
    ‍“Step aboard the ultimate in maritime luxury with our prestigious models. Engineered with state-of-the-art technology and exquisite craftsmanship, they promise an unmatched blend of style and functionality. Dive into a world where every detail speaks of refinement and innovation. Follow @ethimo to stay ahead of the curve and experience the future of sailing firsthand.”
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  • Good example:
    “Design on Board! Discover the versatile modularity of COSTIERA and BAIA from @ethimo⁠, an ideal union of contemporary design and performance for the world of sailing.
    #EthimoLifeExperience #Design #FurnitureDesign #Architecture #Outdoor #OutdoorLiving #OutdoorsDesign“

Boost

• Geotargeting:
  
  • ‍You can target globally, by regions, countries, cities, or within a defined radius around specific locations.
  • You also have an option to target Worldwide audience.
  • Focus on areas where the brand is actively present rather than targeting a broad worldwide audience. This approach may result in smaller reach but typically leads to higher engagement and click-through rates.

Links

• Destination URL for the boost
• Your LinkedIn company page

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