The image should clearly showcase your product or project.
Text:
Write a clear and engaging main description of your project, product launch, open call, etc.
Keep it clear and engaging
Click-through URL:
Enter the link to your landing page so people can learn more.
Account Tag:
Add your LinkedIn profile handle to connect your content to your account.
Geo-targeting:
Specify the cities or countries you want to reach.
This ensures the right people see your content.
You also have an option to target Worldwide audiences.
Read all mandatory requirements
Visual guidance
Lighting and colors:
Make sure the product is well-lit and clearly visible.
Keep colors natural - not too dull or too bright.
Engaging & unique imagery:
Avoid plain white or single-color backgrounds.
Show the product in a real-life setting (garden, living room, etc.) where it’s used.
Storytelling:
Include images that show the product in use, the production process, or visuals that convey the idea/mission behind it.
Mix close-ups with wider, ambient shots.
Background & people:
Remove unnecessary objects from the background that may distract from the product.
If people appear in the photo, make sure you have their permission to show their faces. Proper exposure and lighting should be ensured.
Technical requirements
Quantity: 1 high-resolution image.
Aspect ratio: 16:9 or 1:1.
File type: JPG, PNG or MP4.
Resolution: Minimum 1080 x 1080 pixels.
File naming: Sequence in desired publication order (For example: 01-image-name.jpg, 02-image-name.jpg).
File size: Maximum 8 MB.
Note: The image should not be only with a text and/or logo.
Text
Language: British English. Note: Non-feed options can be in any language as long as text is geo-targeted.
Length: Maximum 50 words. Include: Company name/Product/project name and, Keywords to highlight.
Hashtags: Up to 10.
Format: Word or RTF documents.
Tone of voice:
Start with a catchy headline in the first sentence.
Use third-person perspective (“it” or “they”)—avoid “we” or “you.”
Keep language simple, conversational, and natural.
Avoid overly promotional, pushy, or sales-focused wording.
Be specific and clear: no vague statements, generalizations, or biased language.
Good and bad examples of the texts:
Bad example “Step aboard the ultimate in maritime luxury with our prestigious models. Engineered with state-of-the-art technology and exquisite craftsmanship, they promise an unmatched blend of style and functionality. Dive into a world where every detail speaks of refinement and innovation. Follow @ethimo to stay ahead of the curve and experience the future of sailing firsthand.”
Good example: “Design on Board! Discover the versatile modularity of COSTIERA and BAIA from @ethimo, an ideal union of contemporary design and performance for the world of sailing. #EthimoLifeExperience #Design #FurnitureDesign #Architecture #Outdoor #OutdoorLiving #OutdoorsDesign“
Boost
Geotargeting:
You can target globally, by regions, countries, cities, or within a defined radius around specific locations.
You also have an option to target Worldwide audience.
Focus on areas where the brand is actively present rather than targeting a broad worldwide audience. This approach may result in smaller reach but typically leads to higher engagement and click-through rates.
