Select a clear, high-quality video that presents your product or project in the best possible light.
Cover photo:
Pick one sharp, attractive image as the video’s cover that clearly represents the product or project featured.
Text:
Write a clear and engaging main description of your project, product launch, open call, etc.
Keep it clear and engaging.
Click-through URL:
Enter the link to your landing page so people can learn more.
Account Tag:
Add your LinkedIn profile handle to connect your content to your account.
Geo-targeting:
Specify the cities or countries you want to reach. This ensures the right people see your content.
You also have an option to target Worldwide audiences
Read all mandatory requirements
Visual guidance
Storytelling:
Include imagery that show the product in use, the production process, or visuals that convey the idea/mission behind it.
Mix close-ups with wider, ambient shots.
Hook:
Begin your video with something eye-catching—a strong statement or an exciting visual—to grab attention right away.
Background & people:
Remove unnecessary objects from the background that may distract from the product.
If people appear in the photo, make sure you have their permission to show their faces.
No bars:
The video should be without letter or pillar boxing.
Technical requirements
Video duration:Up to 3 minutes. LinkedIn recommends to have videos of 15-30 second duration.
Resolution: 640 x 360 pixels minimum, 1920 x 1080 pixels maximum.
File type: MP4 or MOV files. GIF is not supported.
File size: 75KB minimum, 5 GB maximum.
Frame rate: Less than 30FPS (Frames per second)
Aspect ratio:16:9
Note: Videos in squared and vertical format are accepted by Linkedin but will only be served to mobile devices that support a vertical video format. For these reasons, we prefer all videos for LinkedIn to be in the landscape format.
Video captions: SRT format.
Text
Language:British English. Note: Non-feed options can be in any language as long as text is geo-targeted.
Length: Maximum 50 words. Include: Company name/Product/project name and, Keywords to highlight
Hashtags: Up to 10.
Format: Word or RTF documents.
Tone of voice
Start with a catchy headline in the first sentence.
Use third-person perspective (“it” or “they”)—avoid “we” or “you.”
Keep language simple, conversational, and natural.
Avoid overly promotional, pushy, or sales-focused wording.
Be specific and clear: no vague statements, generalizations, or biased language.
Good and bad examples of the texts:
Bad example: “Step aboard the ultimate in maritime luxury with our prestigious models. Engineered with state-of-the-art technology and exquisite craftsmanship, they promise an unmatched blend of style and functionality. Dive into a world where every detail speaks of refinement and innovation. Follow @ethimo to stay ahead of the curve and experience the future of sailing firsthand.”
Good example: “Design on Board! Discover the versatile modularity of COSTIERA and BAIA from @ethimo, an ideal union of contemporary design and performance for the world of sailing. #EthimoLifeExperience #Design #FurnitureDesign #Architecture #Outdoor #OutdoorLiving #OutdoorsDesign“
Boost
Geotargeting:
You can target globally, by regions, countries, cities, or within a defined radius around specific locations.
You also have an option to target Worldwide audience.
Focus on areas where the brand is actively present rather than targeting a broad worldwide audience. This approach may result in smaller reach but typically leads to higher engagement and click-through rates.
