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LinkedIn Video Post Specs

Summary of data requirements
  • 1 short video
  • Text
  • Destination URL
  • Your LinkedIn page
  • Boost geo-targeting
Read all mandatory requierements

Visual guidance

  • Storytelling: It is recommended to use storytelling. This can be achieved by including story of the brand or product creation. It is good to convey the mission or idea behind the product.
  • Hook: Start the video with a captivating hook to immediately grab the viewer's attention. This could be a bold statement or a visually engaging scene.
  • No bars: The video should be without letter or pillar boxing.
  • Unnecessary objects and people: Unnecessary objects are to be avoided. Faces of people must not be included without their consent.

Technical requirements

  • Video duration: Up to 3 minutes. LinkedIn recommends to have videos of 15-30 duration.
  • Resolution: 640 x 360 pixels minimum, 1920 x 1080 pixels maximum.
  • File type: MP4 or MOV files. GIF is not supported.
  • File size: 75KB minimum, 5 GB maximum.
  • Frame rate: Less than 30FPS (Frames per second)
  • Aspect ratio:16:9
  • Note: Videos in squared and vertical format are accepted by Linkedin but will only be served to mobile devices that support a vertical video format. For these reasons, we prefer all videos for LinkedIn to be in the landscape format.
  • Video captions: SRT format.

Text

  • Language: British English.
  • Primary text: Maximum 50 words (mention your company name).
  • Hashtags:Up to 7 hashtags
  • Format: Word or RTF documents.
  • Tone of voice:
    • Put a catchy headline in the first sentence.
    • Provide the text written in the third person. Use pronouns such as "it," or "they" to refer to someone or something, instead of using "we" (first person) or "you" (second person).
    • Use conversational and simple language.
    • Avoid overly commercial, salesy sentences.
    • Do not include vague/abstract sentences, too general and biased language.
  • Good and bad examples of the texts:
    • Bad example:
      “Step aboard the ultimate in maritime luxury with our prestigious models. Engineered with state-of-the-art technology and exquisite craftsmanship, they promise an unmatched blend of style and functionality. Dive into a world where every detail speaks of refinement and innovation. Follow @ethimo to stay ahead of the curve and experience the future of sailing firsthand.”
    • Good example:
      “Design on Board! Discover the versatile modularity of COSTIERA and BAIA from @ethimo⁠, an ideal union of contemporary design and performance for the world of sailing.
      #EthimoLifeExperience #Design #FurnitureDesign #Architecture #Outdoor #OutdoorLiving #OutdoorsDesign“

Boost

  • Geotargeting:ou can select worldwide, specific regions, countries, cities or radius around certain addresses.

Links

  • Destination URL for the boost
  • Your LinkedIN company page

Click here to read all mandatory requirements