LinkedIn Video Post Specs

Visual guidance

• Storytelling:
  
  • ‍Include imagery that show the product in use, the production process, or visuals that convey the idea/mission behind it.
  • Mix close-ups with wider, ambient shots.
• Hook:
  
  • Begin your video with something eye-catching—a strong statement or an exciting visual—to grab attention right away.
• Background & people:
  
  • Remove unnecessary objects from the background that may distract from the product.
  • If people appear in the photo, make sure you have their permission to show their faces.
• ‍No bars:
  
  • The video should be without letter or pillar boxing.

Technical requirements

• Video duration:Up to 3 minutes. LinkedIn recommends to have videos of 15-30 second duration.
• ‍Resolution: 640 x 360 pixels minimum, 1920 x 1080 pixels maximum.
• ‍File type: MP4 or MOV files. GIF is not supported.
• ‍File size: 75KB minimum, 5 GB maximum.
• ‍Frame rate: Less than 30FPS (Frames per second)
• ‍Aspect ratio:16:9
• ‍Note: Videos in squared and vertical format are accepted by Linkedin but will only be served to mobile devices that support a vertical video format. For these reasons, we prefer all videos for LinkedIn to be in the landscape format.
• Video captions: SRT format.

Text

• Language:British English. Note: Non-feed options can be in any language as long as text is geo-targeted.
• ‍Length: Maximum 50 words. Include: Company name/Product/project name and, Keywords to highlight‍
• Hashtags: Up to 10.
• ‍Format: Word or RTF documents.
• Tone of voice
  
  • ‍Start with a catchy headline in the first sentence.
  • Use third-person perspective (“it” or “they”)—avoid “we” or “you.”
  • Keep language simple, conversational, and natural.
  • Avoid overly promotional, pushy, or sales-focused wording.
  • Be specific and clear: no vague statements, generalizations, or biased language.

• Good and bad examples of the texts:
  ‍
  • Bad example:
    “Step aboard the ultimate in maritime luxury with our prestigious models. Engineered with state-of-the-art technology and exquisite craftsmanship, they promise an unmatched blend of style and functionality. Dive into a world where every detail speaks of refinement and innovation. Follow @ethimo to stay ahead of the curve and experience the future of sailing firsthand.”
    ‍
  • Good example:
    “Design on Board! Discover the versatile modularity of COSTIERA and BAIA from @ethimo⁠, an ideal union of contemporary design and performance for the world of sailing.
    #EthimoLifeExperience #Design #FurnitureDesign #Architecture #Outdoor #OutdoorLiving #OutdoorsDesign“

Boost

• Geotargeting:
  
  • ‍You can target globally, by regions, countries, cities, or within a defined radius around specific locations.
  • You also have an option to target Worldwide audience.
  • Focus on areas where the brand is actively present rather than targeting a broad worldwide audience. This approach may result in smaller reach but typically leads to higher engagement and click-through rates.

Links

• Destination URL for the boost
• Your LinkedIN company page

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