Pinterest Specs


Language

  • English

Character Counts

  • Title: 65 characters max. (including spaces)

  • Description: 350 characters max. The first 50 to 60 characters are most important. Include your company name and hashtags (search keywords with a prefixed number sign #).

  • Guestboard description: 500 characters max. (including spaces). Include search keywords/key phrases.

  • Guestboard Pins: each Pin requires a title and a description

Links

  • Each Pinterest format requires a destination URL

 Single Image Pin

  • 1 image per Pin

  • JPEG or PNG

  • Width must be at least 600 pixel

  • Aspect ratio: 1:1 to 1:2.1

  • Vertical images look and perform best: 2:3, or 600 × 900 pixels recommended

  • File size: 10 MB max.

 Video Pin

  • MP4, MOV or M4V

  • File size: 2 GB max.

  • Encoding: H.264 or H.265

  • Length: 4 seconds to 15 minutes

  • Captions: recommended

  • Aspect ratio: standard video sizes including widescreen (16:9), square (1:1), and vertical (9:16, 4:5, 2:3)

 Pinterest Ads

Objectives

  • Reach

  • Traffic

Countries

Please select countries from the list below for the promotion of the Pin:

  • AT – Austria

  • AU – Australia

  • BE – Belgium

  • CA – Canada

  • CH – Switzerland

  • CY – Cyprus

  • DE – Germany

  • DK – Denmark

  • ES – Spain

  • FI – Finland

  • FR – France

  • IE – Ireland

  • IT – Italy

  • LU – Luxembourg

  • MT – Malta

  • NL – Netherlands

  • NO – Norway

  • NZ – New Zealand

  • PT – Portugal

  • SE – Sweden

  • UK – United Kingdom

  • US – United States

 Pinterest Guestboard

Pins

  • 20 pins

  • 1 image per Pin

  • JPEG or PNG

  • Width must be at least 600 pixel

  • Aspect ratio: 1:1 to 1:2.1

  • Vertical images look and perform best: 2:3, or 600 × 900 pixels recommended

  • File size: 10 MB max.

Pinterest Ads

Please select countries from the list above for the promotion of the 5 Repins.

Delivery of Data

Please send your data in full, at least 14 days before the planned publication of your campaign (via file-hosting service, download link, email, etc.).

The non-delivery of required data may prevent the publication of your campaign. Should this be the case, no claim for a refund or a waiver of costs may be made. As soon as we have received your data, publication will follow within a reasonable period.

Copyright

All copyright issues regarding images and texts must be clarified. Publication of any materials may not infringe upon any third-party rights.