Pinterest Guestboard Specs

Visual guidance

• Lighting: Proper exposure and lighting should be ensured.
• Colors: Color saturation and tonality should be balanced.
• Ambience: Product images against a plain white or one-colour background must be avoided. Instead, the product is to be showcased within its intended ambiance.
• Storytelling: It is recommended to use visual storytelling. This can be achieved by including images of the product in use, production process shots and visuals that convey the mission or idea behind the product. The product can be showcased through different types of shots (e.g., close and far shots).
• Unnecessary objects and people: Unnecessary objects are to be avoided. Faces of people must not be included without their consent.

Technical requirements

• Quantity: 20 high-resolution images
• Aspect ratio: 2:3 or 9:16. Only vertical images are recommended.
• File size: Maximum 10 MB.
• File type: JPG or PNG
• Resolution: Minimum 1000 x 1500 pixels.
• File naming: Sequence in desired publication order (For example: 01-image-name.jpg, 02-image-name.jpg).

Text

• Language: British English.
• Guestboard title: 50 characters including spaces maximum.

• Guestboard description:500 characters including spaces maximum.

• Title for each pin: 100 characters including spaces maximum.
• Description for each pin: 500 characters including spaces and hashtags maximum (mention company name).
• Keywords: Keywords should be used in all titles and descriptions. Keywords are potential search words/phrases typed in by the Pinterest user when browsing the platform.
• Hashtags: Search keywords with a prefixed number sign # should be included at the end of pin descriptions.
• Format: Word or RTF documents.
• Tone of voice:
  • Put a catchy headline in the first sentence.
  • Provide the text written in the third person. Use pronouns such as "it," or "they" to refer to someone or something, instead of using "we" (first person) or "you" (second person).
  • Use conversational and simple language.
  • Avoid overly commercial, salesy sentences.
  • Do not include vague/abstract sentences, too general and biased language.
  • Use keywords in title and description.
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• Good and bad examples of the texts:
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  • Bad example:
    Title:"Unveiling Varied Chair Designs for Your Home"
    Description: "Delve into a thoughtfully curated array of chairs tailored for every space in your home. From sumptuous armchairs to streamlined dining seats, discover designs that seamlessly amalgamate style and comfort. Whether adorning a contemporary loft or enriching a traditional interior, these chairs promise to elevate your living environment with their distinctive charm and practicality."
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  • Good example:
    Title: "Chic chair styles: Elevate your space with these stunning modern and vintage designs"
    Description: "Discover the perfect chair for every room in your home with our curated collection! From cozy armchairs to sleek dining chairs, explore trendy modern and vintage designs that blend style with comfort. Whether you're furnishing a modern loft or adding flair to a classic interior, these chairs are sure to make a statement. Click at the link to learn more.
    #ChairDesigns #InteriorInspiration #HomeDecorIdeas #ModernChairs #VintageFurniture"

Boost

• Geotargeting: Define the geographic targeting for the paid promotion. Pinterest provides an opportunity to target only the following countries: Austria, Australia, Belgium, Canada, Switzerland, Cyprus, Czech Republic, Germany, Denmark, Spain, Finland, France, Greece, Hungary, Ireland, Italy, Luxembourg, Malta, Netherlands, Norway, New Zealand, Poland, Portugal, Romania, Slovakia, Sweden, United Kingdom and United States.

Links

• Destination URL for each pin
• Your Pinterest profile

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