Pinterest Specs (SAP´s)

Language

• English
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Texts

• Title: 100 characters max. (including spaces); note: only first 40 characters will be shown in the Pin preview
• Text: 400 characters max. (including spaces and hashtags)
• Provide hashtags (search keywords* with a prefixed number sign #), include your company name
• All texts as Word or RTF documents
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Links

• Each Pin format/type requires a destination URL
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Pin Formats / Types
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‍Single Image Pin

• 1 image per Pin
• JPEG or PNG
• Width must be at least 600 pixel
• Aspect ratio: 1:1 to 1:2.1
• Only vertical images recommended: 2:3, or 1000 x 1500; other formats can be accepted but good performance is not ensured
• File size: 10 MB max.
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Video Pin

• MP4, MOV or M4V
• File size: 2 GB max.
• Encoding: H.264 or H.265
• Length: 4 seconds to 15 minutes
• Captions: recommended
• Aspect ratio: Vertical (9:16, 4:5, 2:3)
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Carousel Pin

• 2-5 images/slides per Pin
• All images should be provided with the same size.
• JPEG or PNG
• Width must be at least 600 pixel
• Aspect ratio: 1:1 to 1:2.1
• Only vertical images recommended: 2:3, or 1000 x 1500; other formats can be accepted but good performance is not ensured
• File size: 10 MB max.
• Each image/slide can include its own title and description text
• Important: each image/slide requires its own destination URL which can be the same for all images/slides or different for each image/slide
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Pinterest Ads

Objectives

• Reach
• Traffic

Countries

Please select countries from the list below for the promotion of the Pin:

AT – Austria / AU – Australia / BE – Belgium / CA – Canada / CH – Switzerland / CY – Cyprus / CZ – Czech Republic / DE – Germany / DK – Denmark

ES – Spain / FI – Finland / FR – France / GR – Greece / HU – Hungary / IE – Ireland / IT – Italy / LU – Luxembourg / MT – Malta / NL – Netherlands

NO – Norway / NZ – New Zealand / PL – Poland / PT – Portugal / RO – Romania / SK – Slovakia  / SE – Sweden / UK – United Kingdom /  BR - Brazil

US – United States  / MX - Mexico

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*Keywords Explained:
Appropriate keywords are crucial for the performance of the Pin.

Keywords are composed of symbol “#” + word/term and should describe the content of the Pin (characteristics, features, attributes).

The keywords should be custom-made for each Pin individually and should try to match potential search terms typed in by the Pinterest user when browsing the platform.

Important: don’t think only in single words/terms but also phrases. E.g. A user searches for "modern beach house lighting” - a phrase that matches with your product. Therefore, one of the keywords for this pin should include #modernbeachhouselighting. This allows Pinterest users to exactly find the content they are searching for.