Pinterest Traffic Post Specs

Visual guidance

• First Image:
  
  • In case of promoting event, opening, competition, you can add minimal text (event name, time, place, or open call deadline).
  • Keep it clean - only the most important info.
  • Make sure the design matches the mood of your photos.
• Lighting and colors:
  
  • Make sure the product is well-lit and clearly visible.
  • Keep colors natural - not too dull or too bright.
• Engaging & unique imagery:
  
  • Avoid plain white or single-color backgrounds.
  • Show the product in a real-life setting (garden, living room, etc.) where it’s used.
• Storytelling:
  
  • Include images that show the product in use, the production process, or visuals that convey the idea/mission behind it.
  • Mix close-ups with wider, ambient shots.Background & people:
  • Remove unnecessary objects from the background that may distract from the product.
  • If people appear in the photo, make sure you have their permission to show their faces.

Technical requirements

• Quantity: 1 to 5 high-resolution images.
• Aspect ratio: 2:3 or 9:16. Note: All images should maintain the same proportions, either 2:3 or 9:16  (Please do not send the mixed imagery Ex: some photo in portrait format and some in landscape. Keep it consistent) .
• ‍File type: JPG, PNG or MP4.
• ‍Resolution: Minimum 1000 x 1500 pixels
• File naming: Sequence in desired publication order (For example: 01-image-name.jpg, 02-image-name.jpg).

Text

• Language: British English. Note: If you choose a non-feed option, text can be in any language as long as it is Geo Targeted towards the country of that language.
• Title: Keep the title short—no more than 100 characters (including spaces).
• Description: You can write up to 500 characters (including spaces and hashtags). Make sure to include the company name.
• Keywords: Use words in the title and description that people might type when searching on Pinterest (for example: "wooden chair", "modern living room").
• Hashtags: At the end of the description, add a few keywords with a # in front of them (like #interiordesign or #homedecor).
• File Format: Save everything in a Word document or RTF file. ‍
• Tone of voice:‍
  
  • Start with a catchy headline in the very first sentence to grab attention.
  • Write the text using third-person perspective, referring to people or things as "it" or "they" instead of using "we" (first person) or "you" (second person).
  • Keep the language simple and conversational so it feels natural and easy to understand.
  • Avoid making the text sound too promotional, sales-focused, or pushy.- Stay clear of vague or abstract statements, overly general comments, and biased language to maintain clarity and credibility.

• Good and bad examples of the texts:
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  • Bad example:
    Title: "Unveiling Varied Chair Designs for Your Home"
    Description: "Delve into a thoughtfully curated array of chairs tailored for every space in your home. From sumptuous armchairs to streamlined dining seats, discover designs that seamlessly amalgamate style and comfort. Whether adorning a contemporary loft or enriching a traditional interior, these chairs promise to elevate your living environment with their distinctive charm and practicality."
    ‍‍
  • Good example:
    Title: "Chic chair styles: Elevate your space with these stunning modern and vintage designs"
    Description: "Discover the perfect chair for every room in your home with our curated collection! From cozy armchairs to sleek dining chairs, explore trendy modern and vintage designs that blend style with comfort. Whether you're furnishing a modern loft or adding flair to a classic interior, these chairs are sure to make a statement. Click at the link to learn more.
    #ChairDesigns #InteriorInspiration #HomeDecorIdeas #ModernChairs #VintageFurniture"

Boost

• Geotargeting: ‍
  
  • You can target globally, by regions, countries, cities, or within a defined radius around specific locations.
  • You also have an option to target Worldwide audience.
  • Focus on areas where the brand is actively present rather than targeting a broad worldwide audience. This approach may result in smaller reach but typically leads to higher engagement and click-through rates.

Links

• Destination URL for the boost
• Note: Destination URL can be different for each image.
• Your Pinterest profile

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